ECommerce and Email Marketing go in tandem. If you own the online business, you have the option of marketing the store in the way you wish to.
In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Amz Coupon Server AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with RSS feeds.
When you select the template, make certain to select one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used as the one for future newsletters.
It’s possible to find data like CTA in the event that you change an element in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Amz Coupon Server AWeber
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so that you don’t experience the anxiety. They accept these file types when importing:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Amz Coupon Server AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Amz Coupon Server AWeber
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.