ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store in the way you wish to.
On paper, it may appear simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber An Error Ocurred While Saving In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated look. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates work with RSS feeds.
When you select a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it will be utilized as the basis for future newsletters.
There is a possibility of locating data such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. An Error Ocurred While Saving In AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. An Error Ocurred While Saving In AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) An Error Ocurred While Saving In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.