ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store in the way you wish to.
It could seem simple, but it’s not. You engage with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber An I Add More People To An Already Created Segment AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one to send out future newsletters.
It is attainable to discover data like CTA when you change a particular part of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do you could utilize Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. An I Add More People To An Already Created Segment AWeber
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them. This speeds the process and that you don’t experience the stress. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. An I Add More People To An Already Created Segment AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) An I Add More People To An Already Created Segment AWeber
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.