ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Animated Email AWeber 2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is utilized as the basis to send out future email campaigns.
It’s possible to find information like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Animated Email AWeber 2021
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Animated Email AWeber 2021
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) Animated Email AWeber 2021
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.