ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the power to market the store the way you want to.
It may appear simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Api Key For AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built in HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make certain to select one that can also work with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one for future email campaigns.
There is a possibility of locating details such as CTA when you alter a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. Api Key For AWeber
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Api Key For AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) Api Key For AWeber
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.