ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store in the way you wish to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Api Url AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be used as the one to send out future emails.
It is attainable to discover data such as CTA when you alter a particular part or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Api Url AWeber
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so that you don’t experience the tension. It will accept these types of files for import:
You have the decision of using a pre-generated subject line or creating your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Api Url AWeber
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) Api Url AWeber
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.