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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store however you would like to.

In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Apply Tags AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the information through their stats.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.

So when you choose the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.

You can create the heading and font, style and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and can be used to determine the best option for future email campaigns.

There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could utilize Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Apply Tags AWeber

When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so you don’t have to tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Apply Tags AWeber

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan It’s affordable too. Not too much and you will benefit from the campaign you will create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) Apply Tags AWeber

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to facilitate the integration.

Does Aweber have customer service?

They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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