ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
On paper, it might sound easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber 100 Subcribers To Split Test
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates work with RSS feed.
When you select the template, make sure to find one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used to determine the best option for future emails.
It’s possible to find data such as CTA when you alter a particular part of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber 100 Subcribers To Split Test
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them. This speeds the process and you don’t have to stress. They accept these file types when they import:
You can choose between using an already-generated subject line or creating your own. If you create one, you have to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber 100 Subcribers To Split Test
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber 100 Subcribers To Split Test
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.