AWeber 2021

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store in the way you wish to.

On paper, it could seem easy, but it isn’t. Customers interact with you, go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber 2021

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.

AWeber 2021

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS to Email Templates

For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. Some email template templates are compatible with an RSS feed.

So when you choose a template, be certain to select one that works with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating the landing page of the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future email campaigns.

It is attainable to discover data like CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you have go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber 2021

If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber 2021

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This makes sure that users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you develop.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber 2021

What is Aweber?

An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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