ECommerce and Email Marketing go together. If you own the online business, you’ll have the ability to promote your store in the way you wish to.
In writing, this could seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber 24/7 Email Marketing That Gets Results
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select the template, make sure to find one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future newsletters.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber 24/7 Email Marketing That Gets Results
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the information, it’s possible to import them. It will speed the process and you don’t have to stress. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber 24/7 Email Marketing That Gets Results
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber 24/7 Email Marketing That Gets Results
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.