AWeber 250X250

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the ability to promote your store however you would like to.

In writing, this may sound easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber 250X250

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the details through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have blogs, you can convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be utilized as the basis to send out future newsletters.

There is a possibility of locating details such as CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber 250X250

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber allows you to create lists of up to 10 contacts using a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you won’t feel the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It could take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber 250X250

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will create.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber 250X250

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.

Does Aweber provide support for customers?

They do. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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