ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
It could seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber 3 Months Free
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and is used to determine the best option for any future email campaigns.
It is attainable to discover information like CTA in the event that you change an element or design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, sales made, and so on. AWeber 3 Months Free
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It speeds the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between using a pre-generated subject line or creating your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber 3 Months Free
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber 3 Months Free
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.