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aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store the way you want to.

It might seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber 300X300

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can change the color, font, or style. If you are able to code your own template also works.

RSS for Email Templates

If you run a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates can be used with an RSS feeds.

When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for future emails.

It’s possible to find information such as CTA when you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.

The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used for future campaigns. Depending on what they do, you can make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber 300X300

When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process so that you don’t experience the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber 300X300

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.

The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you create.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber 300X300

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or experienced you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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