ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the option of marketing the store however you would like to.
In writing, this might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber 4
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be used as the one to send out future emails.
It’s possible to find details like CTA when you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber 4
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process , so you don’t have to anxiety. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber 4
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber 4
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.