ECommerce and Email Marketing go together. In running the online business, you have the ability to promote your store however you would like to.
On paper, it may appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber 8
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Some email template templates work with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it can be used to determine the best option for any future newsletters.
It is attainable to discover data such as CTA when you change an element or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber 8
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to anxiety. They will accept the following file types when importing:
You have the option of using an already-generated subject line or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber 8
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber 8
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or seasoned professional you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.