ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store the way you want to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber A/B Headline Test
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be utilized as the basis for any future email campaigns.
There is a possibility of locating information such as CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber A/B Headline Test
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber A/B Headline Test
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber A/B Headline Test
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer service?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.