AWeber Abcglobal

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.

It may sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Abcglobal

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based in HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh look. You can change the color, font, or style. When you can, coding your own template this is also possible.

RSS feed to Email Templates

For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a catch, though. Some email template templates can be used with RSS feeds.

So when you choose a template, be sure you choose one that works with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow users to provide their information.

You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Bonus points for having a landing page for the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future email campaigns.

There is a possibility of locating information such as CTA when you alter an element or design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select to mix and match segments.

The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Abcglobal

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process so you don’t have to anxiety. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Abcglobal

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.

The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.

If you are enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you create.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber Abcglobal

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. Whether you are a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.

Does Aweber offer customer service?

They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with the form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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