ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Account Login
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber Features
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
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Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
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AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
A/B Testing
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used as the one for future newsletters.
It is attainable to discover data such as CTA when you change one particular aspect in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Data Segmentation
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
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Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do, you can utilize Aweber to get better results.
Marketing Automation
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Account Login
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you don’t have to anxiety. They will accept the following file types for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Account Login
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
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Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or email.
Free Plan
With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
Pro Plan
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing plan.
Conclusion
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
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Most Frequently asked questions (FAQs) AWeber Account Login
What is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.