ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store the way you want to.
It might sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Account Sign In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern look. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis for any future emails.
It is attainable to discover information like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Account Sign In
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them. It will speed up the process so that you don’t experience the tension. It will accept these types of files when they import:
You can choose between choosing a pre-generated subject line , or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Account Sign In
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Account Sign In
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.