ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store however you would like to.
In writing, this might sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Account,
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
If you decide to use the template, make sure to find one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and is used to determine the best option to send out future emails.
It is attainable to discover details such as CTA in the event that you change an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do you could use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Account,
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them instead. This speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Account,
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign and see where they came from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Account,
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.