ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store the way you want to.
On paper, it could sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Activate List Error
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used as the one for any future email campaigns.
It’s possible to find data like CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Activate List Error
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with the form. While you can manually input the data, it is also easy to transfer them. It speeds the process and you don’t have to anxiety. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or creating your own. If you create one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Activate List Error
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Activate List Error
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.