ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the power to market the store however you would like to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Active Subscribers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern look. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option to send out future email campaigns.
It is attainable to discover information such as CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Active Subscribers
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds the process and you won’t feel the stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Active Subscribers
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Active Subscribers
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.