ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Active Users
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based on HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Imagine live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used as the one for any future emails.
It is attainable to discover data like CTA when you change an element or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Active Users
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. It will speed up the process , so you don’t have to tension. It will accept these types of files for import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Active Users
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign in action and the source of these data. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Active Users
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.