ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store in the way you wish to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Ad Tracking Max Characters
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is used as the one to send out future newsletters.
It is attainable to discover details such as CTA when you alter an element in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. AWeber Ad Tracking Max Characters
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them. This speeds up the process so you don’t have to stress. They will accept the following file types when they import:
You have the decision of using an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Ad Tracking Max Characters
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can make the most of the campaign you develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Ad Tracking Max Characters
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber provide support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.