AWeber Adance Email Marketing Tutorial 2021

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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the power to market the store in the way you wish to.

It might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Adance Email Marketing Tutorial 2021

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.

AWeber Adance Email Marketing Tutorial 2021

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template also works.

RSS to Email Templates

If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a catch, though. Not all email templates can be used with an RSS feed.

When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used as the one to send out future email campaigns.

There is a possibility of locating details like CTA when you alter a particular part of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The workaround they have at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Adance Email Marketing Tutorial 2021

When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process so you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling, live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Adance Email Marketing Tutorial 2021

If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid subscription it’s priced reasonably. Not too much, and you can make the most of the campaign you develop.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber Adance Email Marketing Tutorial 2021

What is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber have customer service?

They do. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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