ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the option of marketing the store the way you want to.
On paper, it could seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Add A Second Column With Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service built on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates can be used with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is utilized as the basis for future newsletters.
There is a possibility of locating details such as CTA when you alter a particular part or design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Add A Second Column With Code
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Add A Second Column With Code
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Add A Second Column With Code
What exactly is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.