ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store in the way you wish to.
It may seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Add A Video
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and is used as the one for future emails.
There is a possibility of locating data such as CTA when you change one particular aspect or design. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Add A Video
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Add A Video
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Add A Video
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.