ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store the way you want to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Add Subscriber Php
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. As a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates work with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and will be used as the one to send out future email campaigns.
It is attainable to discover information such as CTA when you alter an element in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Add Subscriber Php
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s possible to import them. It will speed the process and you won’t feel the tension. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. Except when making one, you must wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Add Subscriber Php
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Add Subscriber Php
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.