ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store in the way you wish to.
It could sound simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Add Tag When Someone Clicks A Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based upon HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis for any future email campaigns.
It’s possible to find details such as CTA when you change an element or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Add Tag When Someone Clicks A Link
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s easy to transfer them instead. It will speed up the process , so you don’t have to anxiety. They accept these file types for import:
You have the option of using an already-generated subject line or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Add Tag When Someone Clicks A Link
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Add Tag When Someone Clicks A Link
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber provide customer support?
They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.