ECommerce and Email Marketing go together. In running an online store, you’ll have the power to market the store however you would like to.
In writing, this could sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Add To List Campaign Trigger
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Being an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results as well as sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change a particular part or design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Add To List Campaign Trigger
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via a form. Although you can manually enter the information, it’s possible to import them instead. It speeds up the process , so you won’t feel the tension. They accept these file types when importing:
You have the decision of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Add To List Campaign Trigger
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Add To List Campaign Trigger
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.