AWeber Adding A Message To Legacy Follow Ups

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you have the power to market the store the way you want to.

It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you should do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Adding A Message To Legacy Follow Ups

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. As a platform uses automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the information through their stats.

AWeber Adding A Message To Legacy Follow Ups

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates work with RSS feeds.

So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be used as the one for any future emails.

There is a possibility of locating data such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Adding A Message To Legacy Follow Ups

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process , so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can get their input. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Adding A Message To Legacy Follow Ups

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In one way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) AWeber Adding A Message To Legacy Follow Ups

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using an online form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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