ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store the way you want to.
In writing, this may seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Adding Email Signups
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
When you select the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future emails.
There is a possibility of locating information such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Adding Email Signups
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process , so you don’t have to stress. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Adding Email Signups
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Adding Email Signups
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.