ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this might seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Address Listing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it will be used as the one to send out future emails.
There is a possibility of locating data like CTA in the event that you change an element of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Address Listing
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so you don’t have to anxiety. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Address Listing
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Address Listing
What is Aweber?
Aweber is an email marketing platform that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.