AWeber Adobe Muse

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the power to market the store however you would like to.

On paper, it might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Adobe Muse

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any service or product built on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the information through their stats.

AWeber Adobe Muse

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.

There’s a caveat. Some email template templates are compatible with an RSS feed.

When you select a template, be sure to find one that can also work with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.

You can design the heading and font, style and color. Photos can also be used here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content within an email. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future emails.

There is a possibility of locating details like CTA when you change an element or design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Adobe Muse

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Adobe Muse

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to essential vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid subscription It’s affordable too. The cost is not excessive and you will make the most of the campaign you will create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Adobe Muse

What is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber offer support for customers?

They offer it. Customer service on Aweber is available during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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