ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store in the way you wish to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Adult Lists
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to give a modern style. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates can be used with RSS feed.
When you select the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it will be used to determine the best option for future emails.
It is attainable to discover information like CTA when you alter a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Adult Lists
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them. It will speed the process and that you don’t experience the stress. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Adult Lists
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Adult Lists
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.