ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
It could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber + Advertise Here
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with an RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be utilized as the basis for any future newsletters.
It’s possible to find details like CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. AWeber + Advertise Here
When a subscriber clicks an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process so you won’t feel the tension. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber + Advertise Here
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber + Advertise Here
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.