ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the option of marketing the store the way you want to.
It may sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Advocate Login
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. There aren’t all templates for email that work with RSS feed.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be used as the one for future newsletters.
There is a possibility of locating data such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Advocate Login
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. This speeds the process and you don’t have to tension. They accept these file types when they import:
You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Advocate Login
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Advocate Login
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.