ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the power to market the store however you would like to.
In writing, this could appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Affilaite Stats
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product based in HTML templates. As an online platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it will be used as the one for future emails.
There is a possibility of locating data like CTA when you change one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Affilaite Stats
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and you don’t have to tension. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Affilaite Stats
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even in the absence of budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Affilaite Stats
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.