ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store however you would like to.
It might sound straightforward, but it’s actually not. You engage with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Affilaites Login
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with RSS feed.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and is used to determine the best option for any future emails.
There is a possibility of locating information like CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Affilaites Login
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the information, it’s easy to transfer them instead. This speeds the process and you won’t feel the stress. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Affilaites Login
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign and see where they came from. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Affilaites Login
What is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.