ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the power to market the store in the way you wish to.
On paper, it could appear simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affilates
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern look. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used as the one for any future email campaigns.
It’s possible to find details like CTA when you change a particular part in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Affilates
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so you don’t have to tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Affilates
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Affilates
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They do. The customer service of Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.