ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
In writing, this may appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Affiliate Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
So when you choose a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used as the one for any future emails.
There is a possibility of locating data such as CTA when you change a particular part in the layout. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Affiliate Link
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the data, it is also possible to import them instead. It will speed the process and that you don’t experience the tension. They accept these file types for import:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Affiliate Link
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Affiliate Link
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.