ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate Log In
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber Features
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. As a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
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Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates work with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
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AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
A/B Testing
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and can be utilized as the basis to send out future newsletters.
It is attainable to discover data such as CTA when you change one particular aspect of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Data Segmentation
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
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Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber to get better results.
Marketing Automation
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Affiliate Log In
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. It will speed up the process , so you don’t have to anxiety. They accept these file types for import:
- XLS
- XLSX
- CSV
- TVS
- TXT
You have the decision of using a pre-generated subject line or making your own. If you create one, you need to wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Affiliate Log In
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users know what they can incorporate into their campaigns.
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Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
Free Plan
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
Pro Plan
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will assist you in your marketing strategy.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
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Most Frequently asked questions (FAQs) AWeber Affiliate Log In
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during working hours by phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.