ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the ability to promote your store in the way you wish to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate Marketing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based on HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh style. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be utilized as the basis for future email campaigns.
It’s possible to find details like CTA when you alter one particular aspect or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Affiliate Marketing
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the tension. They accept these file types when they import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Affiliate Marketing
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Affiliate Marketing
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.