ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store the way you want to.
On paper, it could appear simple, but it’s not. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Affiliate Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
If you decide to use a template, be sure to find one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option to send out future emails.
It’s possible to find data such as CTA when you change a particular part or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Affiliate Page
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also easy to transfer them instead. It speeds up the process , so you don’t have to stress. They accept these file types when they import:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Affiliate Page
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Affiliate Page
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.