ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
On paper, it might appear easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate Program Terms
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh look. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be used as the one for future emails.
It’s possible to find information such as CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Affiliate Program Terms
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process so that you don’t experience the tension. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Affiliate Program Terms
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Affiliate Program Terms
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.