ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store however you would like to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate Program
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it is used as the one for future email campaigns.
It is attainable to discover data such as CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do you could make use of Aweber to get better results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Affiliate Program
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so you won’t feel the stress. It will accept these types of files for import:
You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Affiliate Program
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Affiliate Program
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.