ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Affiliate Review
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is utilized as the basis to send out future emails.
It’s possible to find information such as CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Affiliate Review
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Affiliate Review
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Affiliate Review
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.