ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
In writing, this might seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate Sign In
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Plus points for including on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future emails.
It’s possible to find information such as CTA when you alter an element of the design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, purchases made, and so on. AWeber Affiliate Sign In
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you don’t have to stress. They accept these file types for import:
You have the option of choosing a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Affiliate Sign In
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Affiliate Sign In
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.