ECommerce and Email Marketing go together. When you manage an online store, you have the ability to promote your store in the way you wish to.
In writing, this may sound simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affiliate
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any service or product built upon HTML templates. Since it is an online platform uses automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
So when you choose a template, be sure to find one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used as the one for any future emails.
It is attainable to discover information like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Affiliate
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so you won’t feel the stress. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Affiliate
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you’ll create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Affiliate
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.