ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the ability to promote your store in the way you wish to.
It could seem easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Affliate Marketing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based upon HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and is used as the one for future email campaigns.
It is attainable to discover information such as CTA when you change one particular aspect or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Affliate Marketing
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They accept these file types for import:
You have the decision of using a pre-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Affliate Marketing
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan in the absence of budget to invest in. The best part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Affliate Marketing
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.